Ad Exec Joe Baratelli Joins Picture Alternatives Board
by Holly Bridges, executive director, July 13, 2014
We’re excited to welcome Joe Baratelli, executive vice president and chief creative officer at RPA, as the newest member of our Board of Directors.
RPA is one of the largest independent advertising agencies in the country. Throughout his stellar 27 years with the company, Joe has helped major brands like Honda, Farmers Insurance, and ARCO build loyalty and move audiences to action. He has been involved, too, with social-good campaigns such as Tobacco Free CA.
“I think Picture Alternatives’ approach to helping prevent violence is powerful and timely,” said Baratelli, who is also a member of the Directors Guild of America. “Short, high-impact visual storytelling offers a way to reach and teach, to change attitudes and behavior. I’m delighted to help build this new nonprofit.”
Joe is a perfect fit for us and a spectacular ally. He understands our mission and will bring a wealth of insight and expertise to our efforts to combat violence through superb, succinct creative media.